Discussion

This is used for sending User’s consent to behavioral advertising such as in the context of GDPR The consent value can be “0” (User has not provided consent), “1” (User has provided consent) or a daisybit string as suggested in IAB’s Transparency and Consent Framework

userConsent = “0” (User has not provided consent), “1” (User has provided consent) or a daisybit string as suggested in IAB’s Transparency and Consent Framework

Discussion

In the US, the Children’s Online Privacy Protection Act (COPPA) imposes certain requirements on operators of online services that (a) have actual knowledge that the connected user is a child under 13 years of age, or (b) operate services (including apps) that are directed to children under 13.

Similarly, the GDPR imposes certain requirements in connection with data subjects who are below the applicable local minimum age for online consent (ranging from 13 to 16, as established by each member state).

For applications that are not directed towards children under 13 years of age, but still have a minority share of users known to be under the applicable minimum age, utilize this method to access Tapjoy’s monetization capability. This method will set ad_tracking_enabled to false for Tapjoy which only shows the user contextual ads. No ad tracking will be done on this user.

belowConsentAge = YES if the user is affected by COPPA, NO if they are not.

Discussion

This can be used by the integrating App to indicate if the user falls in any of the GDPR applicable countries (European Economic Area). The value should be set to YES when User (Subject) is applicable to GDPR regulations and NO when User is not applicable to GDPR regulations. In the absence of this call, Tapjoy server makes the determination of GDPR applicability.

subjectToGDPR = YES if the user is affected by GDPR, NO if they are not.

Discussion

This is used for sending US Privacy value to behavioral advertising such as in the context of GDPR The value can be in IAB’s US Privacy String Format consists of specification version to encode the string in number, explicit notice or opportunity to opt out in enum, opt-out sale in enum, LSPA covered transaction in enum . eg. “1YNN” where 1 is char in string for the version, Y = YES, N = No, - = Not Applicable See: IAB suggested US Privacy String Format : https://github.com/InteractiveAdvertisingBureau/USPrivacy/blob/master/CCPA/Version%201.0/US%20Privacy%20String.md#us-privacy-string-format

USPrivacy = The us privacy value string